AMONG PRODUCE INDUSTRY YOUNG LEADERS

Trade Publication “Produce Business” Honors Kennedy in 40 Under Forty Project

Portland, Ore. – October 26, 2015 – Pear Bureau Northwest, the non-profit marketing organization that represents the 1,600 pear growers of Oregon and Washington (home to 84% of the U.S. fresh pear crop), is pleased to announce that Lynsey Kennedy, the organization’s international marketing manager, is being recognized as one of the produce industry’s top young leaders.

Produce Business, a key produce industry trade publication, has been recognizing exemplary young industry

leadership with a special report entitled “40 Under Forty” for the past ten years. Each spring, the staff of the publication reviews nominations to select those whose leadership early in their careers shows promise and supports industry efforts. Honorees are also awarded based on their professional accomplishments and industry/community contributions.

Kennedy is being honored for her skilled work coordinating with 15 international marketing representatives to manage USA Pears promotion programs in 33 countries around the world. She coordinates a wide range of trade and consumer activities for the Pear Bureau, including managing international trade show participation and reverse trade missions. She also works diligently behind-the-scenes to coordinate grant funding and reporting compliance, including the Bureau’s participation in the USDA Foreign Agricultural Service’s Market Access Program.

“Lynsey has been a tremendous asset for the Pear Bureau and for the Northwest pear industry at large,” said Jeff Correa, Pear Bureau Director of International Marketing. “She has a unique blend of characteristics that makes her an ideal co-worker—someone with a strong work ethic, a very good problem solver, and who also has the creative mind for new promotional ideas and the necessary patience to help in the management of an international team of marketing representatives. It is a pleasure to work with Lynsey and it is great to see her justly honored for all the excellent work she does.”

Having joined the Pear Bureau staff seven years ago as international program coordinator before moving into the role of international marketing manager in 2012, Kennedy looks forward to continuing to expand the Pear Bureau’s international presence, seeing USA Pears from Pacific Northwest orchards into consumers’ hands around the globe.

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About Pear Bureau Northwest

The Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon. The Bureau represents more than 1,600 growers who grow 84 percent of the nation’s fresh pear crop, and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.

The post Pear Bureau Northwest’s Lynsey Kennedy Honored appeared first on USA Pears.

Grant Funds Targeting National Chain Restaurants

Portland, Ore.  (December 3, 2014) – Pear Bureau Northwest was awarded $40,000 from the Oregon Department of Agriculture (ODA) and $20,000 from the Washington State Department of Agriculture (WSDA) through the 2014 Specialty Crop Block Grant.  The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu:  Increasing the use of Pears on National Chain Restaurants.”

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage, and ripening with outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high quality fruit.

Kevin Moffitt, Pear Bureau Northwest President and CEO said, “This grant will help increase pear usage and awareness among consumers throughout the US. Studies show that nearly 40% of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.“

Under the 2014 Farm Bill, Oregon Department of Agriculture (ODA ) and Washington State Department of Agriculture (WSDA) receive annual funding from USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture, and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1000 primary shoppers conducted by Produce Marketing Association, May 2006.

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Pear Bureau Northwest

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop.  The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution.  For more information, visit www.usapears.org.

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Media Contact
Kathy Stephenson
Marketing Communications Director
(503) 652-9720
kstephenson@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post Pear Bureau Northwest Awarded 2014 Specialty Crop Block Grant appeared first on USA Pears.

NORTHWEST FRESH PEAR INDUSTRY FORECASTS SIZE OF 2012 HARVEST
Initial estimates point to a full-size crop of excellent quality from Washington and Oregon

PORTLAND, Ore. (June 6, 2012) – During its annual pear meetings that took place last week in Portland, representatives of the Northwest pear industry met to project the size of the forthcoming fresh pear harvest. With reports of a crop of excellent quality from the Pacific Northwest growing regions of Wenatchee and Yakima, Washington and Mid-Columbia and Medford in Oregon, the total projection is showing approximately 19.3 million standard 44-lb box equivalents (or 424,080 tons) of pears for the fresh market. This estimate is about 2% larger than the five-year average, and 6% smaller than last year’s crop, which was the largest ever recorded, making the forthcoming crop the fifth largest on record.

After last year’s late harvest, an average harvest timing is expected, beginning in early August with the Starkrimson variety being picked first followed by Bartletts. Winter pear varieties such as the Anjou, Bosc, Comice, Concorde, Forelle, and Seckel will be picked from early September through mid-October. The quality of the fruit looks excellent, with no significant weather issues affecting the crop to date.

Green Anjou pears, the most abundantly grown variety in the Pacific Northwest, are showing a projected decrease of 9% when compared to 2011, which is projecting a Green Anjou crop size that is in line with the five-year average. Growers are expecting the Bosc pear crop to decrease by 14% when compared to last year’s record total. Bartlett pears are projecting to increase by 4% when compared to last season, which is also a 4% increase over the five-year average. Starkrimsons are showing an increase over last season of 5%, which is 8% above the five-year average. The Comice variety is expected to increase by 4%, showing a 15% increase over the five-year average as the Comice crop continues to experience a growth trend.

The top three varieties in terms of production remain the same as in previous years; Green Anjou pears are anticipated to make up 54% of the total 2012 crop, and Bartlett and Bosc pears are expected to yield 21% and 15% respectively.

In terms of organic pear production, projections show that the Pacific Northwest will continue its overall growth trend this season with a total of 831,000 standard 44-lb box equivalents (18,280 tons) of organic pears in the 2012 harvest, a decrease of 4% when compared to 2011 but a 12% increase over the five-year average. The Green Anjou and Bartlett remain the most abundant two organic pear varieties, with the Green Anjou projected yield at 360,900 organic standard 44-lb box equivalents, and the Green Bartlett estimated at 227,800 for 2012.

With this full crop of excellent quality, Pear Bureau Northwest’s president and CEO, Kevin Moffitt, states that he is confident the marketing programs planned for the forthcoming season will be effective in helping to move the crop. “We have developed innovative retail programs for this season based on new pear category information, which we will be custom-tailoring for retailers,” said Moffitt.

Key areas in this season’s domestic marketing program include an increased emphasis on consumer advertising from November – April to help raise awareness about pear ripening and usage, and a strong season-long retail push beginning with tactics to support the crop as soon as marketable volumes are available. The Pear Bureau will continue to use its comprehensive, proprietary pear category data to custom-tailor merchandising and promotional plans for retailers nationwide. An integrated PR and communications program enhances ongoing activities with consumer outreach emphasizing nutrition, recipe development for both consumers and foodservice, and by continuing to grow the online presence for USA Pears on www.usapears.org and among social media outlets.

The Pear Bureau will engage in export promotions in 38 countries worldwide, with twenty international marketing representatives coordinating promotions for USA Pears with activities targeted for each country’s market. The top export markets for USA Pears will remain Mexico, Canada, Russia, Brazil, Colombia, the UAE, Hong Kong, and India, which is one of the strongest growth markets for the industry. Special promotions planned include the “LazyTown” promotion in Mexico and the “US Fresh Fruit Showcase,” which will return to India for a second time and will also now be adopted for the Russian market. This activity will include in-store promotions with key retailers in each of the targeted countries as well as PR events for consumers. The “LazyTown” Promotion will include in-store promotional activities involving the “LazyTown” kids’ television show characters, TV advertorials and special POS materials for participating retailers. The Pear Bureau will also continue its partnership with Fox Pictures in conducting joint promotions in Mexico and Central America. During these promotions, the Pear Bureau helps promote a Fox Pictures movie like Ice Age or Alvin and the Chipmunks via billboards and in-store promotions. In return, the Pear Bureau receives usage rights of the characters for the billboards, POS materials and bags. In addition, season-long marketing programs will be customized for retailers in Mexico, using the Pear Bureau’s proprietary pear category data system which provides insight specific to the Mexican market.

About Pear Bureau Northwest

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.

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Media Contact
Cristie Mather, Director of Communications
(503) 652-9720
cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post Northwest Fresh Pear Industry Forecasts Size of 2012 Harvest appeared first on USA Pears.

Portland, Ore. – May 24, 2012 – Pear Bureau Northwest is pleased to announce that it has recently promoted Bob Koehler to the role of Lead Regional Marketing Manager.

In this new position at the Pear Bureau, Koehler will serve as the liaison between the president and CEO and the Regional Marketing Managers based throughout the U.S. and Canada. He will take a lead role in developing fresh pear marketing strategies and implementing programs throughout the domestic and Canadian market.

Koehler will continue to custom tailor retail marketing programs for accounts within his territory, which includes the Northeast U.S. and Eastern Canada, but will also have increased involvement with the Pear Bureau’s overarching marketing initiatives across all domestic territories.

Prior to joining the Pear Bureau’s marketing team in 1989, Koehler was Assistant Produce Merchandiser for Safeway – Denver Division for 21 years, and also served two years at Peter J. Schmitt Co. as Director of Produce Procurement and Operations – Ohio Division.

“Bob is a well known and respected industry veteran,” said Pear Bureau president and CEO Kevin Moffitt. “We look forward to his continued leadership and insight as we develop the pear category throughout North America.”

About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.

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Media Contact
Cristie Mather, Director of Communications
(503) 652-9720
cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

Industry veteran to develop national marketing strategies

The post Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing Manager appeared first on USA Pears.

USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe Competition
Vancouver, BC student Francie Rudolph earns top honors from panel of distinguished judges

Vancouver, BC, CANADA – April 23, 2012 – The national finals for the 2012 USA Pears “Pear Excellence” Canadian Culinary Student Recipe Competition were held on Tuesday, April 17, at The Art Institute of Vancouver. Five culinary students who were crowned winners from highly competitive regional competitions faced off before a panel of esteemed judges to determine the National Grand Prize winner.

The members of the final judging event’s prestigious judging panel were Juanita Ng (Food Editor, The Vancouver Sun), Gloria Macarenko (News Anchor, CBC Television), Margaret Chisolm (Executive Chef, Culinary Capers Catering and Special Events), Scott Jaegar (Owner and Executive Chef, The Pear Tree Restaurant), and Michael Mockler (Director of Produce Operations, Thrifty Foods).

The student competitors won an all-expenses-paid trip to Vancouver to compete in the national competition. First prize earned a cash award, and the remaining students each took home a smaller cash award to recognize their earning Regional titles. In addition, food writers and bloggers and Shaw TV were there to capture the action behind-the-scenes and before the judges, so the students earned media exposure as well. Twitter was used to dispatch play-by-play updates from @USApears live during the finals with the tag #PearExcellence.

And the winner is…
Francie Rudolph, a 24 year-old Culinary Arts student from The International Culinary School at The Art Institute of Vancouver representing the British Columbia/Northwest Territories Region, won top honors from the judges with her Pear and Sweet Goat Cheese Filled Beignets. The judges noted that the recipe was innovative, delicious, and was a wonderful showcase for pears.

Rudolph’s worthy competitors were Jacob Duboy-Fitch, from Nova Scotia Community College – Kingstec Campus, representing the Maritimes region; Kyle MacGranachan, from Assiniboine Community College representing the Prairies region; Caroline Pascal, from LaSalle College, representing the Québec region; and Jordan Robinson, from George Brown College, representing the Ontario region.

Rudolph began brainstorming pear recipes after seeing a flyer for the competition posted at school. “At first I considered entering a pear tart, but I wanted to make something that wouldn’t be intimidating for home cooks… a pear recipe that would be comforting and fun to make and eat,” she says. The pear filling in her beignets combines Green Anjou pears with fresh ginger and other zesty ingredients mixed with locally made Carmelis goat cheese from the Okanagan Valley. Served with a Port Wine reduction and spiced nuts, one judge said the dish was “a gorgeous blend of flavors.”

A U.S. citizen, Rudolph earned her bachelor’s degree in Business with an emphasis in Hospitality and Tourism from the College of Charleston in South Carolina. Culinary Arts school came next. Being drawn to Vancouver, BC after admiring the city’s beautiful landscape on television while it was host city to the 2010 Winter Olympics, she applied to and was accepted into The Art Institute of Vancouver’s Culinary Arts Diploma program, and is expected to graduate Spring 2012.

When asked what her aspirations are, she says she wants to take every path that her culinary education will lay before her. “I want to explore all kinds of kitchens, do catering events, manage restaurants, and even own my own restaurant someday” And, after she had the opportunity to show her talents on Global TV to prepare her winning recipe live on Morning News the day after the competition, she said, “Maybe I’ll even do TV!”

Now in its fifth year of engaging Canadian culinary students nationwide with this annual pear recipe contest, USA Pears recognizes the country’s most talented students for their pear prowess. Kevin Moffitt, president and CEO of Pear Bureau Northwest said, “Canada is one of the top two export markets for Northwest-grown pears, and by educating young chefs nationwide about pears’ culinary versatility we are able to help increase pear consumption in restaurants.”

About Pear Bureau Northwest/USA Pears
The Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon. The Bureau represents more than 1,600 growers who grow 84 percent of the nation’s fresh pear crop, and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org, www.facebook.com/USApears, and follow @USApears on Twitter.

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Media Contact
Cristie Mather, Director of Communications
(503)652-9720
cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe Competition appeared first on USA Pears.

THIS NATIONAL PEAR MONTH, “CHECK THE NECK” FOR RIPENESS

Pear Bureau Northwest Blazes a Juicy Trail this Pear Season, Teaching Proper Ripening Tips and Harvesting Fresh New Recipes on its The Time is Ripe for Pears Tour

PORTLAND, Ore. (Nov. 8, 2011) – With a recent survey* showing 84 percent of pear shoppers are unaware of how to tell when a pear is ripe, Northwest pear growers decided the time is ripe to educate consumers about proper ripening in a national promotion culminating this December, National Pear Month.

As part of its The Time is Ripe for Pears Tour, Pear Bureau Northwest (PBNW) is crisscrossing the country this pear season, bringing juicy USA Pears to chefs and consumers in eight cities. Along the way, the nonprofit organization is collecting inspiring new recipes from top chefs, while educating consumers about pear ripening.

“Pears are known as a versatile, interesting fruit,” says Cristie Mather, communications director for Pear Bureau Northwest. “However, as widely loved as they are, most people are still unaware of how to tell when a pear is ripe.”

A little known fact about the pear is that it is one of the few fruits that does not ripen on the tree. Pears are harvested when mature, but not yet ripe. The best way to test ripeness: Check the Neck by applying gentle thumb pressure to the “neck,” or stem end, of the pear. If it yields to pressure, it’s ripe, sweet and juicy. To ripen a pear, leave it at room temperature; once the pear is ripe, it can be refrigerated to slow the ripening process.

“Pears can be enjoyed at all points along the ripeness spectrum,” Mather explains. “Some love them firm, sweet-tart, and crisp, while others like them sweet and ultra juicy. Our goal simply is to help people enjoy fresh pears at their own perfect point of ripeness.”

In fact, when cooking or baking, pears can be at their finest when slightly firm, notes Hedy Goldsmith, acclaimed pastry chef at Michael’s Genuine Food and Drink in Miami. “I love eating a sweet, ripe pear out-of-hand,” she says, “but when it comes to baking, I often reach for a slightly firmer pear. The pear’s sweetness and juiciness will naturally heighten as it cooks.”

Goldsmith is one of eight chefs nationwide participating in The Time is Ripe for Pears Tour. From Boston to Seattle, she and other leading chefs are visiting with PBNW to share interesting and new recipes. Visit www.USAPears.org to view original pear recipes from Goldsmith, Jody Adams (Rialto, Boston), Brad Farmerie (Public, New York City), Craig Richards (Ecco, Atlanta), David Katz (Mémé, Philadelphia), David Posey (Blackbird, Chicago), Justin Woodward (Castagna, Portland) and Ethan Stowell (Tavolata, Seattle).

As part of the promotion, PBNW is now asking Facebook fans to share what they find most interesting about pears when entering The Time is Ripe for Pears Sweepstakes. One grand prize winner will receive an expense-paid trip for two to the tour stop of their choice (Boston, New York City, Atlanta, Miami, Philadelphia, Chicago, Portland or Seattle). For Sweepstakes rules and additional information, visit USA Pears’ Facebook page.

* Survey by The Perishables Group for Pear Bureau Northwest, 2010

About Pear Bureau Northwest

The Pear Bureau Northwest was established in 1931 as a nonprofit marketing organization to promote the fresh pears grown in Oregon and Washington.

Today, the United States is the third largest pear-producing country in the world, and Oregon and Washington comprise the nation’s largest pear growing region with 1,600 growers producing 84% of all fresh pears grown in the United States. Pears grown in these two Pacific Northwest states are distributed under the “USA Pears” brand.

Pears are an excellent source of fiber (24% DV) and a good source of vitamin C (10% DV) for only 100 calories per medium sized pear. Sweet and juicy with no fat, no sodium, and no cholesterol, pears are a perfect choice for a snack as well as for any course of any meal of the day.

To learn more and to find culinary insPEARation, visit www.usapears.org, and follow USA Pears on Facebook at www.facebook.com/usapears and Twitter @USApears.

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Media Contact

Cristie Mather, Director of Communications
(503)652-9720
cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post This Holiday Season, The Time is Ripe for Pears appeared first on USA Pears.

WHITE FRUITS AND VEGGIES BITE BACK AGAINST STROKES

White Flesh Fruits and Vegetables Associated with Low Risk for Stroke

Hockessin, Del. – A new study has found that eating fruits and vegetables whose edible section, or flesh, is white may protect against stroke. Fruits and vegetables were divided into four color groups, each based on the color of the flesh portion: Green, orange/yellow, red/purple and white. Fruits and vegetables included in the white category were apples, pears, apple juice, apple sauce, bananas, cauliflower, chicory, cucumber and mushrooms. White fruits and vegetables were the most commonly consumed produce at 36 percent, and within this group, apples and pears accounted for the highest consumption at 55 percent. The findings were published online in the September 15, 2011 edition of Stroke and will be printed in the November 2011 edition.

Researchers from Wageningen University in the Netherlands, led by Linda Oude Griep, used data collected by the National Institute of Public Health and the Environment of the Netherlands that included more than 20,000 people. Study participants were between the ages of 20 and 65 at the start of the study, and none showed any signs of cardiovascular disease. The food-intake, frequency and overall health of the participants were followed for 10 years. During the follow-up period, 233 participants had a stroke. Researchers found for every 25-gram increase in the amount of white fruits and vegetables consumed each day, the risk of stroke decreased by 9 percent. For comparison purposes, a medium-size apple is 120 grams. Oude Greip said it is not completely clear what components in white fruit and vegetables might be protective for stroke, but she suspects that the dietary fiber and flavonoids play a role.

“The findings in this recent study serve to strengthen what is quickly becoming common knowledge to consumers – eating a variety of fruits and vegetables is good for overall health and reducing the risk of heart attacks, stroke, diabetes, some cancers and other chronic conditions,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of Produce for Better Health Foundation (PBH) the nonprofit entity in partnership with CDC behind the Fruits & Veggies—More Matters national public health initiative. “While this particular study focused on white fruits and vegetables, eating a colorful variety of fruits and vegetables provides a natural variety of vitamins, minerals, phytonutrients and fiber that allow you to be your best everyday. Consumers are recognizing that making half their plate fruits and vegetables is easy when they include 100 percent juice, fresh, frozen, canned, and dried fruits and vegetables.” The Fruits & Veggies—More Matters national public health initiative is a helpful and easy reminder for consumers to eat more fruits and vegetables and strongly supports not only the findings of the Danish study, but all studies with findings showing a link between eating a variety of fruits and vegetables each day and better health, adds Pivonka. A wide variety of information, tools, and resources on fruits and vegetables, including a nutrition database, recipes, and videos can be found on the Fruits & Veggies—More Matters consumer-friendly website.

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About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative. Fruits & Veggies-More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies-More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.

Media Contact:

Kristen Stevens
Senior Vice President
Produce for Better Health Foundation
Tel: 302-235-2329
Email: kstevens@pbhfoundation.org

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post White Fleshed Fruits and Vegetables Lower Stroke Risk appeared first on USA Pears.

PEAR BUREAU NORTHWEST DESIGNATED AS NATIONAL STRATEGIC PARTNER IN USDA’S NEW MYPLATE INITIATIVE

Portland, Ore. – August 16, 2011 – Pear Bureau Northwest is pleased to announce that it has recently been accepted as a National Strategic Partner with the U.S. Department of Agriculture (USDA) Center for Nutrition Policy and Promotion’s (CNPP) Nutrition Communicators Network. The Network was introduced in June 2011 at the same time that the USDA’s new MyPlate icon was unveiled as a simple visual reminder for consumers to make healthy food choices. The MyPlate icon replaces the USDA’s previously used Food Pyramid.

The Network, which is comprised of Community Partners and National Strategic Partners, was created to raise awareness about MyPlate and the 2010 Dietary Guidelines for Americans among various audiences via grassroots and national channels. The overall goal is to help consumers implement the 2010 Dietary Guidelines for Americans. National Strategic Partners will join in the effort to consistently communicate key messages, including “make half your plate fruits and vegetables.”

In conjunction with this partnership, the Pear Bureau will communicate these key messages, and how fresh pears fit within these guidelines, with consumers, chefs, schools, registered dieticians, and other target audiences via its social media, point of sale materials, media outreach, and more. The Pear Bureau plans to provide resources like healthy pear recipes and pear nutrition facts to help ensure fresh pears have a place on Americans’ healthy plates for their nutritional benefit.

Kevin D. Moffitt, president and CEO of Pear Bureau Northwest noted that “with a cornerstone message of the initiative being to ‘make half your plate fruits and vegetables,’ fresh pears are a natural choice for Americans who strive to follow the current healthy eating guidelines set forth by the USDA.” Pears fit across all USDA Food Patterns and Eating Plans as described in the 2010 Dietary Guidelines for Americans, as they are an excellent source of fiber and a good source of vitamin C that contain no fat, sodium, or cholesterol.

The Pear Bureau joins other organizations who currently serve as National Strategic Partners, including the Produce for Better Health Foundation, the Produce Marketing Association, United Fresh, the School Nutrition Association, WeightWatchers, and more which can be found at http://www.choosemyplate.gov/Partnerships/nationalstrategicpartners-list.html.

About Pear Bureau Northwest

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.

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Media Contact
Cristie Mather, Director of Communications
(503) 652-9720
cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post Pear Bureau Helps Lead MyPlate Promotion Efforts appeared first on USA Pears.

KEVIN MOFFITT, PEAR BUREAU NORTHWEST PRESIDENT, APPOINTED PRESIDENT OF WORLD APPLE AND PEAR ASSOCIATION

PORTLAND, Ore. (February 17, 2011) – Kevin Moffitt, president and CEO of Pear Bureau Northwest, has been named president of the World Apple and Pear Association (WAPA). Moffitt has been actively involved with WAPA since its inception, most recently serving a two-year term in the role of vice president. At the organization’s annual meeting in Berlin last week, he was designated as president for a two-year term, succeeding Alessandro Dalpiaz of Assomela in Italy. Peter Beaven of Pipfruit New Zealand was named vice president.

This year marks the 10-year anniversary for the organization, which was founded in 2001 to provide a forum for apple and pear producing countries around the globe. The organization facilitates communication and collaboration for the common good of apple and pear producers, working to boost global consumption of these fruits while also increasing profitability to producers.

“WAPA’s members share a common goal of increasing global consumption of apples and pears, and I look forward to helping advance that mission by bridging communication between fellow members for the good of the world apple and pear industry,” Moffitt commented about the value of this appointment. “WAPA serves an important point of reference for the industry, collecting and distributing valuable information and resources for its members.”

2011 is a landmark year for WAPA for reasons other than its 10-year anniversary. For the first time in the organization’s history, a representative from China attended the annual meeting, an important first step to strengthening WAPA’s ties with the world’s largest apple and pear producing country.

Philippe Binard, WAPA’s secretary, commented on Moffitt’s role as president, “Kevin’s experience in marketing and nutrition will be a great asset for the association, as these issues are increasing priorities on WAPA’s agenda. Also, WAPA has set the first contact with the Chinese industry and hopefully under Kevin’s presidency we will be able to formalize the relationship with China.”

The WAPA annual meeting included a compilation and review of southern hemisphere apple and pear production forecasts along with a review by current stocks in the Northern Hemisphere. Other key topics on the agenda were a top line analysis of nutrition and health claim research, and a plan for next steps; an evaluation of WAPA’s recently redesigned website which is showing a 26% increase in traffic vs. one year ago; and a presentation on Chinese apple and pear production.

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About Pear Bureau Northwest
The Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the U.S. fresh pear crop. The Bureau represents 1,600 pear growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.

About the World Apple and Pear Association (WAPA)
WAPA is an industry body established in 2001 to provide a global forum for representatives of apple and pear producing countries. The Association harnesses the collective strength of all members´ inputs to foster and enhance business opportunities for the collective benefit of both sectors. This collective will is essential to help maintain the exclusive position of apple and pears in the minds of consumers and to increase the strength of apple and pear producers on the global political agenda. For more information, visit www.wapa-association.org.

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Media Contact: Cristie Mather, Director of Communications, Pear Bureau Northwest

503-652-9720; cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

The post Kevin Moffitt Appointed to Lead World Apple and Pear Association appeared first on USA Pears.

NORTHWEST FRESH PEAR CROP ESTIMATES RELEASED FOR 2010 – 2011 SEASON

The forthcoming pear harvest’s yield is estimated to be in line with five-year average

PORTLAND, Ore. (June 18, 2010) – As spring’s pear blossoms transform into the new crop of fresh Northwest pears, Pear Bureau Northwest estimates that Washington and Oregon’s 2010 pear harvest will be on par with the five-year average. With a projected total of approximately 18.5 million standard box equivalents of pears, the 2010 crop is estimated to be approximately 1% larger than the five-year average, and 8% smaller than last year’s record-breaking crop.  The projected decrease in crop size compared to last year is due in part to unseasonably cold and wet weather conditions throughout the Pacific Northwest during the spring, as well as the trees taking a needed rest after record production last year.  Last year’s record-breaking yield was the result of ideal weather conditions throughout the spring and summer.

Harvest begins in mid-August with Summer/Fall varieties including the Bartlett, the Red Bartlett, and other red pear varieties like the Starkrimson.  Winter pear varieties such as the Anjou, Bosc, Comice, Concorde, Forelle, and Seckel will be picked from late August through early October.  The quality of the fruit looks excellent, with no significant issues affecting the crop to date.

Green Anjou pears remain the most abundantly grown variety in the Pacific Northwest.  After last year’s record crop, Green Anjou yield for 2010 is expected to decrease by 10% when compared to 2009, but the crop size should still be 1% larger than the five-year average. Certain pear varieties are experiencing considerable growth when compared to the five-year average.  The Comice pear crop is expected to increase by 16%; the Red Anjou crop will grow by 15%; and the Bartlett crop is experiencing growth of about 6% vs. the five year average.  The top three varieties in terms of production remain the same as in previous years; Green Anjou pears are anticipated to make up 54% of the 2010 crop, and Bartlett and Bosc pears are expected to yield 21% and 14% respectively.

Organic pear production shows a slight increase as the estimate points to 5% growth over last year for Summer/Fall varieties while Winter pear varieties are showing a 1% decrease when compared to last year, for an overall crop size of almost 800,000 standard boxes of organically grown pears being estimated for the 2010-2011 season.  With annual increases in organic pear production, this season is projected to be the largest organic pear crop to date.

Kevin Moffitt, president and CEO of Pear Bureau Northwest, is confident that the Pear Bureau’s marketing programs will continue to be effective in helping to move the crop.  “Pears continue to be a popular fruit with consumers the world over. To capitalize and expand on their popularity we have many progressive and innovative programs in place to grab the attention of the consumer as well as retailers and foodservice operators,” said Moffitt.

Key areas in this season’s domestic marketing program include a strong push for early crop movement and utilizing key marketing periods to increase demand and boost sales.  The Pear Bureau is also using its in-house data analysis system to custom tailor promotional opportunities for retailers nationwide, and Pear Bureau presence at consumer and trade events all over the country will support ongoing promotions.  Consumer outreach will continue with ongoing print advertising and a soon-to-be-announced high-profile collaboration that will engage consumers throughout the fall and winter.

An integrated communications program supports and enhances ongoing programs with consumer and trade media outreach, recipe development for both consumers and foodservice, and the continued development of the online presence for USA Pears on www.usapears.org and social media outlets like Facebook, Twitter, and YouTube.  In addition, “Pear Panache,” the Pear Bureau’s award-winning program directed to foodie consumers, continues into its fifth year of success with this season’s activities beginning early in the season.

The Pear Bureau will engage in export promotions in 39 countries worldwide, with eighteen international marketing representatives coordinating promotions for USA Pears with activities targeted for each country’s market.  With the current season’s success in export markets due to economic recovery in many countries and the U.S. dollar remaining in positive trading range, the Pear Bureau will carry this momentum into the forthcoming season.  The top export markets for USA Pears will remain Mexico, Canada, Brazil, Russia, the UAE, Colombia, and Hong Kong, with India as a strong growth market for the industry.  Special promotions planned include the “US Fresh Fruit Showcase,” which successfully launched in India and Indonesia last season and will now be adopted for the Hong Kong and Taiwan markets.  This activity will include in-store promotions with key retailers in each of the targeted countries and PR events for consumers, as well as wet market promotions in Hong Kong.

About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop.  The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution.  For more information, visit www.usapears.org.

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Media Contact: Cristie Mather, Director of Communications, Pear Bureau Northwest
(503) 652-9720; cmather@usapears.com

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

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